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Key Features

• One module = one source system. Enterprise Analytics and Reporting provides a single location for all the facts about your media business, unlocking data from operational systems and enabling you to run your business with fact-based decisions. The solution will extract information from your radio, TV, cable, accounts receivable, proposal/CRM and interactive systems. Marketron’s state of the art mapping and cubing processes present the data in a customizable presentation layer with dashboards, reports and graphs to illustrate the trends across your organization.
• Powered by media experience. Unlike other solutions, Enterprise Analytics and Reporting was created by experienced media industry professionals who understand the challenges of operating in today’s multimedia environment. With this service you can avoid expensive consultants that underestimate the complexities of media and need training to understand our business.
• Open standards. Enterprise Analytics and Reporting is built using open standards to allow best-in-class products for your specific business units. This service uses industry standards for the extraction and transfer of data to our warehousing platform. Marketron is committed to working with your business partners to ensure the reliability and accuracy of data from business units to ensure immediate analysis.
• Forecasting and yield management. The power to display and analyze data from all business units across your organization in a single location provides a tremendous advantage in decision making. By viewing data across your organization, you can arm your sales force with all the information needed. By analyzing all components of your business, you have the ability to maximize revenue and optimize rates across your entire platform.