Master Data Management: Global Data Manager

Mediascape Platform provides master data management capabilities that enable media organizations to control information at the group level across multiple market-based systems. Integrated with Marketron Traffic, Mediascape Platform’s data management capabilities standardize and synchronize media data to provide consistent multi-market reporting while also permitting essential local operational flexibility.

Key Benefits

Manage single advertisers and agencies with multiple addresses. The platform empowers your organization to manage national brands ensuring that invoices are directed to the correct local address while eliminating double data entry and preventing time consuming cleanup at the local levels.
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Manage key information such as credit policies at the global level, ensuring that corporate policies are understood by market-level personnel.
Enable cross-market selling by defining corporate sponsorships and promotions ensuring consistency with your avail types at each market while still providing the flexibility for your market-specific sponsored avails to accommodate special events.
Provide groups with the necessary foundation to enable normalized data extracts and data adaptors for communication and connectivity with other systems. Media organizations have greater visibility into what’s happening across markets so they can improve management and decision making and allow for more cross-selling opportunities.

Key Features

Easily manage advertisers with multiple addresses.
Define list items that require global management vs. those locally managed.
Establish and maintain synchronization between local and global list items.
Feed other data sources with corporate controlled lists of data, providing for a single source of management.

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