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Radio One launching Mobile Network with Marketron

RBR
By Carl Marcucci
June 22, 2011

Radio One has chosen Marketron Mobile, part of its Mediascape service portfolio, as its primary technology solution to power audience engagement and sales efforts across mobile for its 50+ stations in 15 major markets. Radio One officially launched the Radio One Mobile Network 6/22, in conjunction. The entire program has been worked since March, from the backbone to training to pitching to clients. RBR-TVBR spoke with Dan Shelley, Radio One's GM/Digital and Marketron VP Mobile Solutions Martin Kristiseter. We asked about the Radio One Mobile Network and what options are available to advertisers; about integrated packages and what role Marketron Mobile plays in the backbone of the Radio One Mobile Network. Listen to the audio, above.

Released 9/10 as part of Marketron's acquisition of mSnap, Marketron Mobile offers a scalable mobile marketing and ad solution that makes broadcast programming more interactive and engaging for advertisers and listeners.

Radio One will use Marketron Mobile to create programming that encourages audience loyalty and engagement through messaging-based formats such as text-to-win contests, dedications, requests and loyalty programs.

The Radio One Mobile Network is the industry's first urban mobile ad network that provides a solution for advertisers seeking to connect with African-American and urban segments of the U.S. population via mobile. The vertical mobile ad network provided by Radio One will enable advertisers to reach this powerful demo across all of Radio One's mobile destinations.

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