Platform

Mobile

Mediascape Platform’s mobile capabilities provide a highly scalable programming platform, designed to reinvigorate traditional media, make broadcast programming more interactive and encourage audience loyalty.
Media organizations use the Mediascape Platform’s mobile capabilities to create participatory programming, increase TSL (time spent listening) and drive new sources of revenue. When combined with the Mobile Advertising service, users can generate high levels of revenue from sources that were not previously available. Mediascape Platform’s mobile capabilities also provide clients with comprehensive tracking and analysis tools, bringing a new level of accountability to the radio industry.

Media Organizations


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With mobile messaging capabilities, programming and spot ads become interactive, engaging and accountable.

Programming
Through this solution, your programming directors and disk jockeys will be able to create participatory programming and increase TSL through text to win contests, dedications, requests, mobile communities and loyalty programs.

Programming tools include:

mVote
mVote
Mobile consumers Vote to Your Polling Questions! Our mVote™ provides on-air personalities with the ability to set up votes, sweepstakes and trivia on the fly. Consumers can interact instantly through their mobile phones, making radio more engaging and entertaining.


mTalk
mTalk
Mobile consumers Text On-Air Personalities in Real Time! Our mTalk™ allows on-air personalities and program directors to continually build connections with their mobile consumers, who can easily text comments, shout-outs, requests, dedications and questions directly to their favorite on-air personality. mTalk helps you keep your finger on the pulse of mobile consumers.


mClub
mClub
Keep your mobile consumers Informed on Any Topic! mClub™ lets program directors and on-air talent deliver information and content directly to mobile consumers' mobile phones. Extend your reach and communicate with your P1's everywhere – anytime. All messages can be branded to drive revenue for your station.


mSong
mSong
Tell your mobile consumers What's Playing Now! mSong™ delivers on-demand song information to your audience. Mobile consumers can text your station's call letters and receive the last three songs that aired. Your listener may then buy the ring tone or download the full song with real time statistical information for programming.


mContent
mContent
Marketron Mobile provides a broad content offering for your listeners including sport scores, traffic, weather, celebrity gossip, horoscopes, jokes and more. Consumers can opt-in for a variety of free content.


mStore
mStore
Sell mobile content to your consumers! Marketron Mobile provides station-branded storefronts to its affiliates to offer truetones, ringtones, DJ voicetones, wallpapers, games and much more to consumers.



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