Partners

Media Partners

Marketron has partnered with leading media companies to deliver greater value to our clients.
Chase Paymentech – Paymentech, LLC (“Chase Paymentech”), a subsidiary of JPMorgan Chase, is a leading provider of payment processing and merchant acquiring. Its strategic relationship with Marketron provides media organizations with the capability to accept payments from advertisers and agencies with credit and debit cards. Marketron customers can utilize Chase Paymentech’s processing services as a standalone service but also have the ability to integrate those services with Media Connect, a Mediascape Service.


Counterpoint has been automating the network radio business since 1992. Since then, Counterpoint has amassed an impressive list of clients and has continuously expanded and improved its systems to adapt to changes in the marketplace. Counterpoint is the most widely used network software in media and its impact spans a multitude of clients, programs, stations, and formats. Counterpoint is a Marketron Premier Partner. Together, Marketron and Counterpoint have created an integrated solution that connects network operators to their station affiliates electronically to increase revenue and efficiency.


Dial Global is an independent, full-service radio network company providing national advertising sales representation for more than 100 independent producers and syndicators. Programming includes over 300 personality-based Talk, Music, Entertainment shows and services, Sports and six R.A.D.A.R.(tm) rated networks airing on over 7000 radio stations.


Donovan Data Systems provides the most advanced media buying software for advertising agencies and marketing communications companies. Donovan Data Systems increases its clients' efficiency by incorporating eBusiness - direct, system-to-system transactions between trading partners - in all its applications. Donovan Data Systems, a Marketron Partner, and Marketron have collaborated to offer completely electronic transactions between spot buyers and radio stations. The electronic exchange of proposals and orders in XML format increases accuracy and eliminates manual tasks, allowing media buyers and sellers to focus on the value-added aspects of their roles.


Emmis Interactive, Inc., the leading provider of digital platforms and audience intelligence for media, has partnered with Marketron to arm radio and media organizations with the capabilities needed to drive higher performance and enable maximum revenue potential amidst the exploding interest in digital advertising. Emmis Interactive is in the process of integrating its suite of products including BaseStation, GeoStation and TagStation into Marketron’s Mediascape open ecosystem platform.


Katz Media Group is the leading media representation company in the United States. With more than 4,000 radio stations and 500 television stations, Katz is the only media representation company to serve a variety of over-the-air and digital platforms. Katz Media Group has 19 regional offices and holds leading market shares in both radio and television representation. By marrying legacy media with display, digital audio and mobile offerings, Katz works with national advertisers to create customized solutions across multiple video, mobile and web-based platforms. Katz Media Group is a Marketron Premier Partner. Through this strategic partnership, Marketron and Katz Media Group have released services on the Marketron Exchange platform that includes Orders and Invoices and National Schedule Verification.


Premiere Networks, Inc., a subsidiary of Clear Channel Communications, syndicates 90 radio programs and services to more than 5,000 radio affiliations and reaches over 190 million listeners weekly. Premiere Networks partnership leverages Marketron’s Mediascape open ecosystem platform and the Marketron Media Connect service to communicate electronically with its radio station affiliates.


STRATA builds and maintains software for media buyers. Since its beginning in 1984, STRATA has delivered custom solutions for media professionals that strengthen their ability to plan on buy media on behalf of their agency community. For nearly a quarter of a century STRATA's innovative products have set the standard in the media industry. Strata is a Marketron Partner sending orders through Marketron Exchange to more than 2,500 participating radio stations.

Triton Digital, formerly Ando Media, is the leading provider of real-time audience measurement and ads management solutions for the internet audio market. Through these core competencies, broadcasters and publishers are able to monitor their audience, schedule, traffic and report on advertising campaigns in real-time. Triton Digital is a Marketron Preferred Partner. Triton Digital’s integration project with the Mediascape Platform allows Marketron users a single entry point for streaming audio and pre-roll advertisements.