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BBM Canada is a not-for-profit, broadcast research company that was jointly established in 1944 as a tripartite cooperative by the Canadian Association of Broadcasters and the Association of Canadian Advertisers. Today, BBM Canada has three full divisions that produce ratings information about TV, Radio and Interactive Media audiences. BBM Canada also has a subsidiary custom research company, ComQUEST Research Inc., which serves its members and the business community.


Marketron TvSCAN's research and proposal software has the ability to pull in rep estimates and programming provided to the station through their rep firm. This data is filled with the information a station needs, from rates to rationale, to be used throughout the TvSCAN software in modules such as trender, demotracker and flight plan. While creating and/or transacting business in TvSCAN's flight plan module, a station can send any agency the proposal.xml file, which is a standard industry file created through our partnership with the media industry and Donovan.


Devonshire Associates Ltd. is a leading provider of marketing information, products and services. Devonshire produces market based demographic, economic, consumer segmentation and business data for software solution providers. Devonshire supplies over 1,000 demographic variables through its Demographic Data Series and a household-based segmentation system through its Consumer Data Series. Devonshire data interfaces with Marketron TvSCAN to produce reports on spending habits based on local market specific retail and services.


Kantar Media, formerly TNS Media, is the leading provider of strategic advertising intelligence to advertisers, advertising agencies and media properties. The company's tracking technologies collect competitive advertising spending and occurrence data, as well as select creative executions across 20 media in the U.S. Kantar Media tracks more than 3 million brands and provides vital market intelligence to 16,000 customers around the world. Kantar Media data is used within Marketron's Market Analysis software, providing spot data at the market level allowing stations to view their data by advertiser and brand, while also giving them competitive information on other stations' advertising schedules. This includes viewing details behind market level advertising schedules; targeting new advertising activity by station, category and brand/product; uncovering new sales leads, such as brands advertising with competitors but not with you through low share and no share reports and effectively interfacing with Marketron TvSCAN.


Nielsen Media provides industry-standard TV audience measurements for local and national stations and networks. This data helps our clients build more effective research campaigns by analyzing all program details to past as well as future trends. While compiling the research on the data, station sales teams are able to effectively build successful campaigns in using all Nielsen data streams. Nielsen's innovative research and methods are not only designed to help our stations understand what's happened, but also gives them the data to see what's emerging. Nielsen TV Audience Measurement offerings help to understand consumer TV viewing, set the value of commercial time and space, plan and conduct more effective media campaigns, monitor competition and develop innovative media promotion methods. Nielsen data is used throughout Marketron TvSCAN to gather program inventory, create estimates and rationale and execute sales campaigns. Marketron currently offers local sweep data, national data, overnights data and will be compatible with the local monthlies data introduced in the fall of 2010.


The Paper Trends Sales Development System is a product of Nextstep Marketing International, Inc. Paper Trends is a unique service that assists advertising media companies to develop new revenue streams from their primary competitor, major daily newspapers. In comparing the decreases in newspaper circulation to the astronomical rate increases most newspapers are imposing on their advertisers, it’s a cinch to raise the question of value and let the clients answer it for themselves. Paper Trends data contains newspaper viewership numbers that can be utilized within Marketron TvSCAN’s multimedia module, allowing for the creation of a newspaper schedule for comparative and combined campaign effectiveness with the television schedule. Within Marketron TvSCAN’s multimedia module, clients can select an advertiser from the Paper Trends data to import all the advertisements that ran for the selected advertiser during specified date ranges, then view ad size, placement, colors and rates for each ad.


Scarborough Research measures the lifestyles, shopping patterns, media behaviors, and demographics of American consumers locally, regionally and nationally. Scarborough consumer insights are used by marketers and media professionals to develop successful programs that maximize return on marketing and sales investments. The local and regional services are accredited by Media Rating Council (MRC). Scarborough's qualitative data interfaces with Marketron TvSCAN. Clients receive multiple sweeps a year to view trends in consumer behavior, which can be effectively applied in their campaigns.


Marketron TvSCAN interfaces with ShareBuilder's rates and skim information within our flight plan schedule application. This allows stations to take a closer look at sellout rates and program availability to give their clients the best spots possible.


Simmons consumer studies report more than 60,000 data variables in more than 8,000 product categories and 450-plus brands, major media usage behavior, and in-depth consumer behavior demographics to allow deeper understanding of customers and prospects, know where and how to advertise most effectively, and make the most of the marketing budget. Simmons data offers profiles on shopping habits, lifestyle characteristics and demographic makeup of targeted markets. Simmons data can also be used to adjust television inventory within Marketron TvSCAN to produce reports with adjusted audience levels and populations based on the results of the qualitative survey.


SQAD is recognized as the industry standard media cost forecasting source for national TV (NetCostsT-network TV, cable and syndication), Spot TV, Hispanic Spot TV Plus, Spot Radio and the Internet (WebCosts®). SQAD provides reliable media cost data to advertising agencies, media buying companies, advertisers, television and radio stations, cable companies, program syndicators and Internet publishers. Based on over 6 billion dollars of actual ordered schedules, SQAD provides monthly updated CPP and CPM estimates for all 210 Nielsen DMAs, 67 demographics and 8 dayparts. There are average, low and high estimates to accommodate different lead times and restrictions associated with the buy. SQAD market level CPP data functions within Marketron TvSCAN. This data provides our clients with the competitive advantage needed to reliably understand and forecast market pricing. The data is provided in 5 quarters of current and forecasted market prices, which is essential for media organizations that want to know what costs buyers are using as their negotiating standards.