Training Schedule: TV Products
See below for the training schedules.Introduction to Media
This should be the first training class to take. Designed for anyone new to the television business. It is an overview of ratings information, commonly used terms and functions of Marketron products. Account Executives, Assistants and departments outside of sales are welcome.
This should be the first training class to take. Designed for anyone new to the television business. It is an overview of ratings information, commonly used terms and functions of Marketron products. Account Executives, Assistants and departments outside of sales are welcome.
Beginner Flight Plan
Introduction to TV Sales Flight Plan. Flight plan is the most commonly used function of TvSCAN for Account Executives. If you're just getting started get a jump on the learning curve. The course will cover filling out a header, selecting ratings, selecting demos, and creating Avails and Plans.
Introduction to TV Sales Flight Plan. Flight plan is the most commonly used function of TvSCAN for Account Executives. If you're just getting started get a jump on the learning curve. The course will cover filling out a header, selecting ratings, selecting demos, and creating Avails and Plans.
Advanced Flight Plan
Advanced users of Flight Plan will learn additional short cuts and interfaces in the system. Included are how to do Annual Proposals, changing program average ratings, shortcuts in creating multiple flights and shortcuts creating orders.
Advanced users of Flight Plan will learn additional short cuts and interfaces in the system. Included are how to do Annual Proposals, changing program average ratings, shortcuts in creating multiple flights and shortcuts creating orders.
Trender and Ranker
Introduction to TV Sales Trender / Program Ranker, our primary Research Tool. Learn the basics of how to use these tools and what you'll do with them.
Introduction to TV Sales Trender / Program Ranker, our primary Research Tool. Learn the basics of how to use these tools and what you'll do with them.
Auto Posting
An introduction to Auto posting. Topics covered are: Inputting lines to a post, break averaging, assigning PAV's, using overnights, loading invoices and more. Make sure that you're getting the most points when you create your next post.
An introduction to Auto posting. Topics covered are: Inputting lines to a post, break averaging, assigning PAV's, using overnights, loading invoices and more. Make sure that you're getting the most points when you create your next post.
RSP/Market Spending
Learn how Market Spending could help close that next local direct client!
Learn how Market Spending could help close that next local direct client!
Selling Against Cable
An overview of the different types of ratings data (HDMA –HWC –DMA) that both cable and broadcast stations use. How to use Trender / Ranker and Flight Plan to compare the two media.
An overview of the different types of ratings data (HDMA –HWC –DMA) that both cable and broadcast stations use. How to use Trender / Ranker and Flight Plan to compare the two media.
Newspaper Module
Newspaper circulation continues to decrease while rates continue to increase. Marketron has a Multi-media module that allows TVSales users to make an apples-to-apples comparison of newspaper to television in areas of Reach, Frequency, Impressions and Gross Ratings Points.
Newspaper circulation continues to decrease while rates continue to increase. Marketron has a Multi-media module that allows TVSales users to make an apples-to-apples comparison of newspaper to television in areas of Reach, Frequency, Impressions and Gross Ratings Points.
Internet Module
Including an ad on a station website as part of an advertising proposal just got easier with TVScan’s exclusive WEB module. Learn how to create web inventory, build WEB schedules and print combinations of WEB and TV Schedules.
Including an ad on a station website as part of an advertising proposal just got easier with TVScan’s exclusive WEB module. Learn how to create web inventory, build WEB schedules and print combinations of WEB and TV Schedules.
New Nielsen Data
Nielsen will be making changes to their data beginning with the November 2010 book. Find out what has changed with the data and how this affects the ways that TvSCAN can be used.
Nielsen will be making changes to their data beginning with the November 2010 book. Find out what has changed with the data and how this affects the ways that TvSCAN can be used.
WebAvails
With the launch of TVB’s e-port system there are lots of questions about electronic transfers. If you’re confused, take this class to get an understanding of our WebAvails. How to activate it, how to use it and how the WebAvails are being used.
With the launch of TVB’s e-port system there are lots of questions about electronic transfers. If you’re confused, take this class to get an understanding of our WebAvails. How to activate it, how to use it and how the WebAvails are being used.
Inventory 101
Learn the basics of creating and maintaining station inventory. Load PAV books, define PAV's, create new inventory, assign dayparts and create estimates.
Learn the basics of creating and maintaining station inventory. Load PAV books, define PAV's, create new inventory, assign dayparts and create estimates.
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