Converting from Visual Traffic to Marketron Traffic

For a limited time, Visual Traffic clients that sign up for Mediascape can upgrade to Marketron Traffic for no additional cost.

By converting to Marketron Traffic, your organization can take advantage of the industry’s premier traffic solution enabling your users to work smarter and faster, not harder. Earlier systems such as Visual Traffic depend on repetitive processes that require operator decisions and manual actions. Although accurate and dependable, advances in technology have made many of these processes more efficient for users.

Hundreds of decisions and tasks are completed every day by your traffic directors; many of these decisions and actions have a measurable impact on your business. Marketron Traffic employs intuitive workflows and advanced decision making technology that maximizes revenue and minimizes errors. Complex tasks are accomplished using algorithms that operate under your unique corporate guidelines - every feature and function in Marketron Traffic was designed for efficiency and revenue maximization.

Key Benefits of Converting

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Increase sales productivity. Marketron Traffic offers integrated sales functions which enable stations to electronically approve orders, minimize data entry tasks and streamline communication between station sales, traffic and billing departments - reducing errors and increasing productivity.
Improve operational efficiencies. Upgrading to Marketron Traffic enables your stations to benefit from better reporting and analytics, projection of inventory, and customizable solutions to fit your every need – improving the level of efficiency and accuracy for your business.
Maximize inventory and revenue. Marketron has the most advanced and customizable spot scheduler available, ensuring optimal automatic spot placement and maximization of your limited inventory. Market driven efficiency tools ensure you get the most revenue possible based on the inventory available.

Key Features

AE order entry and approval routing. Take advantage of multi-tiered and permission-based AE order entry and approvals that will allow your sales team to enter their own orders with security and provide a paperless approval process.
Marketron Traffic Engine: exact spot management 365 days into the future. Marketron Traffic will place your spots into the future so you can have accurate insight into your inventory projections, and can adjust rates accordingly.
Manage all digital / NTR assets and inventory. Manage all of your digital and NTR assets from a single location. Benefit from the ability to drill down to specific custom defined digital assets and track their performance, providing you with insight in this fast paced digital realm.
Access to all Mediascape Services. Take advantage of services that have been developed to help radio stations increase efficiencies, reduce costs and drive more advertising revenue. Mediascape Services available today include Mobile Advertising, Network Connect, Media Connect, Web Payment Processing, Electronic Orders & Invoices, Proof of Performance and Third Party Integrations.
Available in a hosted model. Free your business from expensive hardware purchases and the support structure required to operate in an on-premise environment. With Marketron Traffic, you can access the system over the internet and outsource the management and maintenance to Marketron.

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